PR expert Krešimir Macan held a guest lecture for our students on PR agency business
Within the course "Public Relations Agencies" on the undergraduate study programme Public Relations and Media Studies, one of the most famous Croatian PR experts Krešimir Macan, Director and Owner of the Manjgura agency, visited VERN’ and held a guest lecture for our students.
In front of the crowded hall, one of the so-called “Croatian spin-doctors” acquainted students with the secrets of agency business in Croatia in last decade and demystified the concept of spin, which is often negatively perceived in public.
On the example of his agency's website he showed students what has happened in communication trends over the last decade and how's communication adapted to new technologies and channels, but he also showed them how does agencies make financial offers and charge for their services.
Author of pictures: Petar Vučetić
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Key words: public-relations