HEAD OF THE STUDY PROGRAM
Snježana Boranić Živoder achieved her PhD. at The Faculty of Economics in Zagreb in the year 2010 in the scientific area of humanity sciences, scientific field of economics. She is a senior lecturer at VERN’ University of Applied Sciences in Zagreb where she teaches at undergraduate study programme of Tourism and Hotel Management and the graduate study programme Managing Sustainable Tourism Development, of which she is the Co-ordinator.
Her particular interests are marketing and destination management, sustainable development and branding of destinations. She has published more than 30 scientific and professional papers in the field of tourism, and she is a co-author of numerous studies related to development planning and marketing of tourism destinations. She has participated at numerous international scientific conferences.