Managing Business Communications
We live in the world where we can communicate 24/7. No one and no organization can assume the position of a closed, self-sufficient organism that refuses to feel stimuli from the surroundings and that neglects what it hears and sees.
The company and organization in general cannot ignore the standpoints and requests of customers, consumers, stakeholders or creators of public opinion. Social responsibility, increasing interdependency of companies and other interest groups, strengthening the awareness of the power and influence of the media, and finally, the influence of business reputation and company image on its business results - these are all trends that force business and public systems to open up and enter into real interaction with subjects and target groups in their environment. The companies today must adhere to the moto: «I communicate- therefore, I exist». Businesses must have strategic and coordinated management as well as integrated marketing communication and public relations in order to achieve success and profitability as a company.
VERN's specialist graduate professional study of Managing Business Communications recognizes the need of the market for multidisciplinary educated professionals who know how to embrace the role and importance of public relations and managerial and communication processes. Business communication is a very important tool. The demand for experts in marketing communications and public relations has increased, and the corpus of knowledge and skills gained at this study precisely responds to the requirements set forth by such trends.