Managing Sustainable Tourism Development
Why study Managing Sustainable Tourism Development?
Tourism is a sector that is rapidly changing under the influence of many social, technological, economic and other trends. Due to this fact, the creators of tourist products face numerous challenges. Managing tourism in such destinations in the manner which ensures the protection of all natural and cultural resources, while at the same time contributing to the interests of the owners, who want to gain profit, as well as the local inhabitants, has become extremely complex and requires mastering a number of skills and varied knowledge. Managers who are trained to perform their duties responsibly and competently hold key roles in the development of tourism in Croatia.
What are the students' competences after graduation?
Students who graduate from this study programme will have acquired the knowledge and skills that are necessary to carry out the leading and highly expert functions in the field of tourism and hospitality based on the principles of sustainable development.
They will be able to perform various tasks related to the overall management of tourism - organization, planning and marketing of tourism for different business subjects (tourist offices, local tourist departments, chambers of commerce system, travel agencies, destination marketing organizations, hotels and other accommodation facilities, as well as other stakeholders functionally related to tourism).
They will also be able to identify opportunities on the market and create tourist offers according to modern standards of tourist expectations, at the same time preserving the identity and values of tourist destinations.
A unique quality of this study programme are the elective courses related to the management of certain types of tourism specific for Croatian tourism, which contributes to the sustainability and quality of the development of Croatian tourism.
Key words: Managing-Sustainable-Tourism-Development