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Managing Sustainable Tourism Development








Managing Sustainable Tourism Development

Why study Managing Sustainable Tourism Development?

Tourism is a sector that is rapidly changing under the influence of many social, technological, economic and other trends. Due to this fact, the creators of tourist products face numerous challenges. Managing tourism in such destinations in the manner which ensures the protection of all natural and cultural resources, while at the same time contributing to the interests of the owners, who want to gain profit, as well as the local inhabitants, has become extremely complex and requires mastering a number of skills and varied knowledge. Managers who are trained to perform their duties responsibly and competently hold key roles in the development of tourism in Croatia.

What are the students' competences after graduation?

Students who graduate from this study programme will have acquired the knowledge and skills that are necessary to carry out the leading and highly expert functions in the field of tourism and hospitality based on the principles of sustainable development.

They will be able to perform various tasks related to the overall management of tourism - organization, planning and marketing of tourism for different business subjects (tourist offices, local tourist departments, chambers of commerce system, travel agencies, destination marketing organizations, hotels and other accommodation facilities, as well as other stakeholders functionally related to tourism).

They will also be able to identify opportunities on the market and create tourist offers according to modern standards of tourist expectations, at the same time preserving the identity and values of tourist destinations.

A unique quality of this study programme are the elective courses related to the management of certain types of tourism specific for Croatian tourism, which contributes to the sustainability and quality of the development of Croatian tourism.

 

Why to study Managing Sustainable Tourism Development?

Tourism is a sector that is rapidly changing by the influence of many social, technological, economic and other trends. This fact makes numerous challenges ahead of creators of tourist products. Managing tourism in such destinations, acknowledging protection of all natural and cultural resources and working for the interests of the owner, has become complex and requires mastering different skills and knowledge. Managers who are trained to perform their duties responsibly and competently hold key roles in the development of tourism in Croatia.
 
What are student's competencies after graduation?
 
Students who graduate this study program are acquired with knowledge and skills that are necessary for responsible and leading functions in the field of tourism and hospitality, based on the principles of sustainable development.
 
Acquired knowledge makes graduates capable to perform various tasks related to the overall management of tourism - organization, planning and marketing of tourism for different business subjects (tourist offices, local tourist departments, chambers of commerce system, travel agencies, destination marketing organizations, hotels and other accommodation facilities as well as other stakeholders functionally related to tourism). 
 
They are also able to identify opportunities in the market and create tourist offer according to modern standards of tourist expectations, preserving the identity and values ​​of tourist destinations at the same time. 
 
Particularity of this study program is in the electives that are related to the management of certain types of tourism that are specific for Croatian tourism and that will bring sustainable and quality development of Croatian tourism.
 
Key words: Managing-Sustainable-Tourism-Development
 
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