University of Applied Sciences
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Erasmus sveučilišna povelja Superbrands EFMD QUDAL
Public Relations and Media Studies

Public Relations and Media Studies

Public Relations are indispensable segment of the overall marketing mix and business strategy. They are among the vital functions in many companies and they are important for overall company’s performance and business sustainability, primarily through proper and transparent communication with targeted audiences: business sector, legislation, media, customers, loyal customers, internal public and other stakeholders.

Today's experts in Public Relations must possess multidisciplinary knowledge in the field of communication studies, economics, marketing , management , politics, sociology and psychology, and certainly they need to possess knowledge in the field of ICT and digital communications.

As the people evolving, so does the way they communicate. And the experts in Public Relations and Media must be a safe and strong link between the organizations, the media and citizens.

This undergraduate study program prepares students for successful careers in the field of:

  • corporate communication
  • crisis communication
  • marketing
  • business information research
  • public relations in private and public companies and institutions
  • advertising
  • communication in politics
  • web content production
  • social networks communication.
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