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DESIGN FOR HOTEL &TOURISM MANAGERS (DESIGN IN HOTEL BUSINESS)

DESIGN FOR HOTEL &TOURISM MANAGERS  (DESIGN IN HOTEL BUSINESS)

Sanja Rocco

ECTS: 3

FREQUENCY OF OFFERING:  6th/Summer Semester

PREREQUISITES: None

DESCRIPTION OF THE COURSE:

  • basic principles of design; industrial design and visual communications; architectural style, interior and landscape design
  • the role of design in marketing strategy and its function in the development of products or services
  •  economic and social significance of design, exploring design trends in tourism and hospitality industry and its impact on competitiveness
  • case studies: design practice in specific areas of tourism and hospitality industry, both worldwide and in Croatia

OUTCOMES: The goal of this course is to get basic knowledge about design in general, its role in tourist product creation and its application in hotel and tourism management; students also develop creative thinking and teamwork.

TEACHING METHODOLOGIES:  Students become aware of the importance and role of different areas of design through lectures with the active participation, as well as exercise and case studies analysis.

 
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