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MARKETING RESEARCH

MARKETING RESEARCH

Diana Plantić Tadić

ECTS: 4

FREQUENCY OF OFFERING: 6th semester, 3rd year

PREREQUISITES: basics of marketing

DESCRIPTION OF THE COURSE:  The course will provide students with knowledge of making a research project which will take into account:  research ethics, how to defined sources and use appropriate methods and samples. It will analyze data and interpret information needed for making and understanding reports.

OUTCOMES:

  • to prepare and conduct research projects as well as to analyze and interpret 
    research findings;
  • to independently understand and interpret final results of other researches;
  • to write a brief to agencies and other organizations that conduct ordered researches;
  • to understand the importance of information gained by marketing research in the
    context of the appropriate information platform for efficient business decision 
    making.

TEACHING METHODOLOGIES: Lectures, discussions

 
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