|1. Dynamic Entrepreneurship
||As an integrative course in the final year of studying, the course will enable the
synthesis of knowledge gathered through other (basic) courses of entrepreneurship, marketing,
management, finances, accounting, etc.
|DESCRIPTIONT OF COURSE CONTENT: Course includes the following 11 modules:
(1) Introduction to Dynamic Enterprises; (2) Characteristics of Fast Growing Companies (Gazelles),
Growth and Development; (3) A Model of Growth Companies Affected by Internal and External Factors (A. Gibb’s Framework for Growth); (4) Growth Strategies of Enterprises; (5) Managing Business Risk; (6) Information Sources and their Use, Business Intelligence and Benchmarking;
(7) Financing Growth Companies; (8) An Entrepreneur in Trouble;
(9) Valuation Methods and Harvest in Entrepreneurship; (10) Fast-Growing Company and its Environment, Corporate Social Responsibility and Social Capital; and (11) Opportunities and Trends in Entrepreneurship.
OUTCOMES: Students will (1) develop an awareness of venture development and growth as a necessity for survival and success, (2) learn the mechanisms of sustainable growth of enterprises under the influence of internal and external factors, (3) know how to diagnose and analyze
company’s potential for growth, and define the best strategy for sustainable growth; (4) find out the
most applicable types of formal and informal sources for financing growth companies in each phase
of their life cycles; (5) learn how to evaluate and manage risks; (6) become familiar with business
valuation methods and harvest strategies in entrepreneurship; (7) understand the multidimensionality of entrepreneurship, corporate social
responsibility, trends, etc.
TEACHING METHODOLOGIES: Through lectures, discussions, case studies, research, consultations, individual
and team-designed assignments and presentations, students will develop knowledge and skills required for
recognizing, running and/or advising growing businesses.
|2. Business Plan for Entrepreneurship
||Accounting, Finance, Marketing, English language
||DESCRIPTIONT OF THE COURSE: The main goal of the module is to develop understanding of the skills needed and the issues raised in setting up own business. It concentrates on business start-ups rather than developing and existing business. The module should be linked close with most of the economics modules through interdisciplinary study, connecting the theoretical knowledge with one business idea. Students will be expected to develop a real business concept and take it through to a business plan.
OUTCOMES: Upon completion of the module, students will:
- Understand how to develop their vision about own business.
- Learn how to present data which will help them raise start up finance.
- Understand the resource requirements and resources use implications of business development. Students should be able to appreciate the factors that affect embarking on new ventures.
- Understand how to use the business plan as a document that will help them guide business growth and development in the future.
TEACHING METHODOLOGIES: The teaching is very experiential with a focus on learning by doing.
Students partake in a business simulation to enforce the importance of business planning and get first-hand
experience of financial analysis. The work is mostly individual but with a strong support of the group through discussions.
Methods: directed learning, independent learning, discussion and presentations to tutors and other students of the group.
|3. Human Resource Management
||Basics of management theory, basics of psychology
||DESCRIPTION OF COURSE CONTENT: The course provides an overview of concepts and processes
through which an organization recruit and manage people. Key topics which are covered: recruitment process and hiring, strategic HRM, reward system, organizational development, employee motivation, communication, administration and training.
OUTCOMES: After completing this course, students should be able to understand HRM processes and to develop a HRM project for the small company.
TEACHING METHODOLOGIES: Students learn about hotel marketing management through lectures, reading materials based on relevant up-to-date sources, class discussion, group exercises. A key element of the course is the development of a HRM plan for a specific organization (student choice). Guest lecturers from the Croatian HRM industry are periodically invited providing students with up-to-date insights into the HRM practice.
||DESCRIPTIONT OF THE COURSE CONTENT: Management is a course that deals with the basic characteristics of business organization
and its interaction with the business environment (organization, management, business decision making, corporate social responsibility,
human resource management, change and innovation management, organizational behaviour, operational management). The course elaborates
environmental management and core management functions (planning, organizing, leading and controlling) at all levels of management in all
OUTCOMES: The objective of this course is to develop an understanding of the concept of management, its theory and research. Also, the goal
is to answer the relevant questions of management, which would enable students to identify and overcome existing and potential problems that
management faces. In order for the students to develop their creative thinking and teamwork, it is very important to understand global trends and
challenges in the environment management.
TEACHING METHODOLOGIES: Students learn about management through interactive lessons, lectures and discussions on various topics, group
exercises and simulations. The work will be focused on many case studies so that students get access to current events in the area of management.
|5. Basics of Business Psychology and Communication
||DESCRIPTION OF THE COURSE CONTENT: This course provides an overview of the basic scientific study of human behaviour. The topics in the course include: research methodology in psychology, problem solving and decision making, perception and social perception, learning and memory,
emotion, self-concept, positive psychology, communication skills, presentation skills, stress, conflict management, cultural diversity, etc.
OUTCOMES: After completing course, students should be able to:
• Critically analyze and interpret scientific research findings in psychology
• Describe and explain selected topics in psychology
• Compare and contrast different approaches in psychology
• Demonstrate communication skills in different situations
• Prepare and conduct oral presentation
TEACHING METHODOLOGIES: Lectures, team work, case studies, role play, debate, individual research
TOURISM AND HOTEL MANAGEMENT
|1. Hotel Management
||Fluency in English
||DESCRIPTION OF COURSE CONTENT: This course will provide focused coverage of development, structure and organization of hotel business and various types of international hospitality operations. It will help to understand how it has transformed in itself and in respect to the evolution of the tourism industry. It will also explain the social and economic role, responsibilities and opportunities of the hotel industry. The course will cover condominium, time share, and various forms of affiliations like franchise, management and lease. The students will be introduced to specific skills needed for convention and incentive sales business. An orientation to all hotel operations will be given. The course will be supported by case studies from the hotel industry, both from independent hotels and members of the international hotel corporations. Special emphasize will be given to added values, the quality of service and guest expectations in hotel industry, the corporate culture and the hotel philosophy, the importance of standards and the role of management in achieving the best results.
OUTCOMES: This course aims to make the students familiar with the subject of hotel management and specific characteristics of hotel industry
by explaining its main functions and terms. Upon completion of this course, students will be able to:
• Understand the historic role of outstanding hoteliers
• Understand the reasons for travelling and travel motivators which helps to create the appropriate product for specific guests
• Determine the organizational structure of a hotel
• Determine the importance of service
• Evaluate main characteristics of each hotel department and its operations
• Evaluate the importance of corporate culture in hotel
• Evaluate the importance of standards
• Critically analyze the advantages and disadvantages of hotel affiliations
• Critically analyze the social, economic and environmental role of hotel industry
• Understand the philosophy of hotel business
|2. Hotel Management and Hospitality
||Basic knowledge of English
||DESCRIPTIONT OF COURSE CONTENT: The course objective is to provide a focused coverage of development, structure and organization of hotel business and various types of international hospitality operations. The course will explain the social and economic role, responsibilities and opportunities of the hotel industry. Special emphasize will be given to added values, the quality of service and guest expectations.
OUTCOMES: Students will become familiar with the subject of hotel management and specific characteristics of hotel industry by explaining its main functions and terms. Upon the completion of the course, students will be able to understand the historic role of outstanding hoteliers, the reasons for travelling and travel motivators which helps to create the appropriate product for specific guests, to determine the organizational structure of a hotel, to organize hotel departments and its operations, to evaluate the importance of corporate culture and standards, to analyse critically the advantages and disadvantages of hotel affiliations, to analyse the social, economic and
environmental role of hotel industry, to understand the philosophy of hotel business and the new trends in the hotel industry.
TEACHING METHODOLOGIES: Through lectures, discussions, case studies, assignments and presentations, students will get the
required knowledge about the hotel management.
|3. Hospitality Product Technology
||DESCRIPTION OF COURSE CONTENT: To enable students to understand types and classes of hospitality products, industry trends, methods of work, as well as methods of market positioning and market research. To teach students about the location selection process, concept development and product design. To introduce students to development framework, content programming, pre-investment, studies, cost analyses and new hospitality product development planning.
OUTCOMES: Following a successful completion of the course, students will be able to:
1. Explain types and classes of hospitality products, industry trends, ownership relations and methods of work;
2. Identify appropriate methods of market positioning and market research;
3. Demonstrate location selection process, concept development and product design with market features;
4. Interpret planning process, definition of development strategy, product development and brand management;
5. Compare results of pre-investment studies, content programming options and preliminary cost analyses;
6. Present all hotel technology elements;
7. Evaluate impact of technological, financial and legal framework on hospitality product development; and
8. Propose new hospitality product development plan.
TEACHING METHODOLOGIES: Lectures, practical classes, seminar and workshops.
|4. English for Tourism and Hospitality 1
||General language competence level B1 of the Common European Framework of Reference for Languages (CEF)
||DESCRIPTION OF THE COURSE CONTENT: The course objective is to provide basic knowledge, vocabulary and structures necessary to understand basic concepts encountered by employees and managers in tourism industry who use the English language. The course should enable students to perform basic communication with foreign guests and business partners, independently finding, selecting, evaluating, summarizing and presenting information. Furthermore, it will refer students to basic topics and terminology they will encounter in other subjects during their course of study in order to be able to follow literature in English.
OUTCOMES: Upon successful completion of the course, students will be able to:
• Describe activities in hospitality industry and tourism-related professional opportunities/jobs;
• Produce a CV in Europass or similar format and apply for a job, based on information from an advertisement
• Explain the organisation, historical development of tourism and basic reasons for travel;
• Present main features of a tourist destination;
• Display specific travel arrangements through travel agents and different types of travel;
• Use concepts related to organization of tourism and fundamentals of finance in tourism;
• Use concepts of direct and indirect questions, expressing agreement and disagreement, short answers and grammatical
constructions such as "tag questions"; all in appropriate context
• Use part of the general language competence at level B1, and some at level B2 of the
Common European Framework of Reference for Languages (CEF) in English language.
TEACHING METHODOLOGIES: Lectures, discussions, case studies, assignments and presentations.
|1. Contemporary Social Systems 1 - Croatian Contemporary History
||DESCRIPTIONT OF COURSE CONTENT: The aim of this course is to educate students about the world and times they live in. The first topic of this course is contemporary history of Croatia with the goal to develop students’ critical thinking and understanding of the fundamental processes that occurred in Croatia, Yugoslavia and rest of the world during the 20th century.
LEARNING OUTCOMES: Students become familiar with the Croatian cultural heritage and Croatian history. They become capable to recognize cultural differences and similarities and embrace them. Students will be easier to understand process of disintegration of Yugoslavia, the Homeland War and beginnings of Croatian independency.
TEACHING METHODOLOGIES: Lectures, discussions, individual research, workshops; fieldwork - visiting museums, monuments and other cultural institutions.
|2. English as the Language of Media
||DESCRIPTIONT OF COURSE CONTENT: The aim of the course is to develop relevant linguistic skills that future journalists need to be able to work in the English speaking media. The emphasis is on radio, TV and new media, e.g. the language of radio and television production and the technical vocabulary of new media. Special attention is paid to presentation and interviewing skills. The course is designed to improve the communication skills and specialist language knowledge that the media studies students need.
LEARNING OUTCOMES: Students become familiar with the language of the media so they can use it more effectively. They can use the specific vocabulary of electronic media and new media, conduct an interview in English and give a presentation on a media-related subject.
TEACHING METHODOLOGIES: workshops, discussions, pair work, group work, individual research.
|3. Investigative Journalism
||DESCRIPTIONT OF COURSE CONTENT: Through this course students will acquire theoretical and practical techniques of investigative journalism and social context of this sensitive journalistic method. Lectures will discuss the identification of valuable research topics, sources, ethics in investigative journalism, identity protection of the secret sources, social context of investigative journalism etc.
LEARNING OUTCOMES: Students will have the ability to recognize appropriate investigative story idea, to conduct primary and secondary research by applying investigative reporting techniques, to validate sources and information and, equally or even more important, to conform to the legal and higher ethical standards in the media industry.
TEACHING METHODOLOGIES: Lecturers, discussion, debates/workshops, team work, individual assignment.
|4. Media Industry
||DESCRIPTIONT OF COURSE CONTENT: This course introduces students to the business of media. Global, regional and local media industry and its specifics are presented theoretically as well as with numerous case studies. Students will be acquainted with the framework of how things work beyond content production in media and related markets.
LEARNING OUTCOMES: Students will be introduced to the media industry ecosystem. They will be able to recognize and understand current trends, become familiar with the history of the media industry and grasp the organizational structures and procedures of media organizations.
TEACHING METHODOLOGIES: Lectures, discussions, guest lectures, team work on a seminar assignment, films.
|5. Media Production - Croatian Media Landscape
||DESCRIPTIONT OF COURSE CONTENT: The purpose of this course is to introduce students media production in Croatia After initial lecture with naming and describing key players, the courses will be mostly held ’in fields’ including editorial offices of different newspapers, radios, TVs and web portals. We will be also visiting film set, TV broadcast set and key live event to be held during this course. Student will be introduced to editors, producers and journalists who are making this media and productions running and be able to interact to go into detail of every project that we analyse and visit.
LEARNING OUTCOMES: Students become familiar with Croatian media landscape in all four key medias. They will be able to see and name advantages and disadvantages of our media as compared to their home territories and other countries. Participants are then capable of making analysis of our media landscape and recommend how they would improve it.
TEACHING METHODOLOGIES: lectures, discussions, group work, individual research, field work
|6. Introduction to Croatian Cinema
||DESCRIPTIONT OF COURSE CONTENT: This course will introduce students to Croatian cinema, with the emphasis on fiction features, animation and documentary films. Students will be introduced both to historically important film productions and new mainstream and art films. Special attention will be given to internationally awarded Croatian features and animation films and to international co-productions filmed in Croatia.
LEARNING OUTCOMES: Students will become familiar with Croatian cinema, its past and present, its most important films, directors and actors.
TEACHING METHODOLOGIES: Lectures, film screenings, discussions, guest lectures by the most important Croatian film directors and actors, visits to art-cinemas, festivals and film institutions
|7. Introduction into Online and Digital Media
||DESCRIPTIONT OF COURSE CONTENT: The course explores the basics of digital media and explains both hardware and software. Students will be introduced to a broad sampling of digital media throughout the semester. The goal is to consider the ways in which digital technology can be used to create meaningful and sophisticated work. Thus it considers devices, delivery methods, digital producers, financing, content providers, distribution as well as audiences and their needs.
LEARNING OUTCOMES: Students will be closely with the history of each electronic medium and trace the evolution to how contemporary media industries use them. They will learn technical and conceptual tools to understand the basics of digital media as well as the language of the visual imagery. We will focus on how technology and business aspects of the electronic media shape their content.
TEACHING METHODOLOGIES: Our main task is to develop the basic skill set necessary to create a variety of different types of digital content. The class will consist of lectures, discussions, videos, workshops and further academic exploration. During the course, the assignments will engage students in both the technical and conceptual aspects of digital media.
|1. Introduction to Computer Architecture
||Elementary mathematics, Basic computer skills
||DESCRIPTIONT OF COURSE CONTENT: The scope of this course is to analyze Computer architecture
in conjunction with mathematics and Boolean algebra, designing simple electronic devices. Central
part of the course include theoretical topics consisting of mathematical and logical foundations,
mathematical modelling and digital logic design basics (optimization vs. modular approach) and
examples including (but not limited to) arithmetic circuits, 7-segment display circuit and standard
combinatorial modules (decoder, encoder, multiplexer/demultiplexer). Practical topics include
software and hardware simulations implementing Raspberry Pi into lab exercises for more efficiency
and entertainment in learning basic concepts of computing, programming and building logic circuits
and electronic devices.
OUTCOMES: After completing this program students will be able to design simple electronic devices
using basic logic circuits and gates, microcontrollers and single-board computers, combining their
skills in various areas. In the lab workshops, students will be working on project assignments in
teams. Each team will develop a simple electronic device as a module of a more elaborate circuit.
TEACHING METHODOLOGIES: Lectures, discussions, individual research, practical lab workshops.